With “Mai Troppo”, the iconic High Jewelry house once again celebrates the scintillating exuberance that defines its style. Shot by Swedish director and photographer Johan Renck, the campaign spotlights the beauty of Rome and the unique Italian spirit of the city that has inspired Bvlgari since its creation in 1884. The campaign features the awe inspiring talent that is Zendaya with makeup by Sheika Daley.