Samuel Rodriguez is a passionate Makeup Artist, Hair stylist  with an eye for fashion and unique looks and is the Creative Director behind SR12STYLE. 

Samuel’s talents are extensive — stemming from a diverse history of modeling, editorial styling and photography. Samuel has had the opportunity to study and train at both The Aveda Institute and Paul Mitchell US, along with training at internationally known Frederic Fekkai in Los Angeles. This unique experience assists Samuel in employing the very latest techniques to enhance his work and create up to date, tailored results for all his clients.

In addition to his in-salon experience, Samuel has also had the opportunity to work alongside with world renown creative directors of international styling companies and some of the top Celebrity photographers in the United States, accelerating in his craft and landing published work in Ebony Magazine, Elle Magazine, Flaunt Magazine, Solstice Magazine and in addition working with talent represented by IMG Models, New York Model Management, Wilhelmina Models, Ford Models, Elite International Model Management and many more in just under a year.

Samuel Rodriguez areas of specialty are precision cutting techniques combined with razor texturing, personalizing results for a modern fluid look. Other areas of expertise include : Extensions, Bonding, I-Tips, U-Tips, Tape ins, Individual Locks, Editorial, Runway and commercial makeup styling, and advanced multi-dimensional coloring techniques.

​Samuel’s passion is driven by a simple philosophy to bring out the inner beauty in everyone he encounters.